CEO Weekly INsights
More millennials are attracted to join and stay loyal to companies that are a force for having a positive influence on their community.
Powerful research from Stanford and Brigham Young Universities commissioned by the Satell Institute reveals companies receive up to three times more media coverage when announced by a nonprofit partner.
Why should they use valuable time and precious resources for any activity that does not obviously improve the bottom line? A leading CSR scholar proves how it improves a firm’s financial performance.
Tozour Energy Systems President shares his ideas on choosing CSR causes that grew his company and attracted (and kept!) better employees.
Leading companies show how CSR gave them creative favorable advantages.
Mill Creek Capital Advisors Co-founder and President Joshua Gross has learned a few strategies from other industries for keeping his business on the upward track. Branding through CSR is one of them.
Attracting and retaining extraordinary talent is the lifeblood of successful businesses. Innovative companies are championing volunteer programs in their CSR to bring the best millennials onboard.
When a Business Contributes to the Well-being of a Community, Evidence Shows It Creates More Customers and More Loyalty for Them
CSR creates a bigger marketplace for growth. It increases profits. And it provides more opportunity for business success for those involved. Powerful research supports these.
New Satell Institute-UPenn Online CSR Course Begins on the MIT-Harvard edX Platform. Open to All at No Charge.
The prestigious MIT-Harvard learning platform, edX, is adding the first-ever online course on global strategic Corporate Social Responsibility to its curriculum on November 15. Those who successfully complete the course will be awarded with a signed certificate.
Democratic societies with thriving economies depend on 3 Underlying Components: FREE ENTERPRISE, RULE OF LAW, and PEOPLE ACCEPTING RESPONSIBILITY FOR THEIR OWN SITUATION. It would benefit everyone engaged in CSR to build on and promote these components for continued success.
Donating to Nonprofit Causes Increases Media Coverage and a Company’s Market Value. No Matter the Size of the Company.
Powerful new research from Stanford and Brigham Young Universities, commissioned, by The Satell Institute, shows that companies of all sizes can attract more favorable media coverage by strategic giving during disasters.
Our online CSR course launched on the MIT-Harvard edX learning platform. More than 1,600 enrolled in the first week, demonstrating authentic interest in CSR.
The Satell Institute is strengthening its Think Tank leadership with a comprehensive online course on CSR. Partnering with its founding university affiliate, the University of Pennsylvania, Corporate Social Responsibility (CSR): A Strategic Approach is available on the prestigious MIT-Harvard edX learning platform. It is open to all at no charge. Those who successfully complete it will be awarded a signed certificate of achievement.
“It is Not Just Millennials Who are Attracted by CSR - It Appeals to All Kinds of Talented People Who We Want to Join Our Team.”
Vertex President and CEO shares his thoughts about how the company’s CSR attracts the workforce needed to grow the business.
Enterprise Holdings is one of the largest employers of college graduates in the country. They have had this distinction for several years hiring smart, motivated men and women into their Management Training Program. Robert (Bobby) Keyes, Vice President/General Manager for Enterprise Holdings regional office in Philadelphia, explains how CSR is a competitive advantage for recruiting and retaining the top talent the company needs for its rapid growth.
In the highly competitive home health care field, BAYADA’s commitment to Corporate Social Responsibility is giving the company a formidable reputation and an advantage over other home health care providers. More patients want BAYADA care. And more professionals want to be part of the BAYADA team.
Nonprofit organizations are essential to our quality of life. They are also vital to the economic well-being of the community and all businesses that serve it.
In the highly competitive energy sector, PECO has built a reputation as a reliable provider and generous corporate citizen. Contributing to the company’s leading position is their commitment to Corporate Social Responsibility and their many years of community involvement with nonprofit organizations. President and CEO Craig Adams and Director of Corporate Relations Romona Riscoe Benson share the PECO way of working with nonprofits.
In a powerful example of the thinking around which the Satell Institute was founded and operates, Laurence D. Fink, founder and chief executive of the investment firm BlackRock, informed business leaders that their companies need to contribute to society if they want to receive the support of BlackRock. Mr. Fink has changed the conversation, mandating CSR and making it a requirement for investors. Below is an excerpt of the article, written by Andrew Ross Sorkin, that appeared in the New York Times on January 16.
For IKEA, the need to stay at the forefront of the home furnishings industry means attracting and hiring the crème de la crème of the design world, who are often millennials. A Satell Institute commissioned study brings to light why Corporate Social Responsibility (CRS) is becoming a crucial part of the furniture giant’s long-term recruitment strategy.
World Affairs Council CEO Explains How a 4-year Commitment Makes an Enormous Difference for a Nonprofit. And for a Donor.
A substantial commitment (minimal $25,000 per year for at least four years) to support the work of a nonprofit organization is valuable for the nonprofit as well as for the donating company or foundation. This significant donation provides the nonprofit with financial stability to plan and increase impact around its mission. The donor has the opportunity to support a cause that has greater impact and accurately measure the effectiveness of the gift. Craig Snyder, one of Philadelphia’s leading nonprofit CEOs, explains.
Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility (CSR) at the University of Connecticut’s School of Business. Below is an article by Claire Hall recently posted on UCONN’s website.